Prof. Dr. Karen Freberg

Karen Freberg is a professor in strategic communications at the University of Louisville. Freberg is also a research consultant in social media and crisis communications and has worked with several organizations and agencies such as Facebook, NATO Strategic Communications Center of Excellence, Adobe, HubSpot, Firestorm Solutions, Hootsuite and General Motors. In addition, Freberg is an award-winning author and has written several books including “The Roadmap in Teaching Social Media”, “Digital Media Writing for Strategic Communication” and “Social Media for Strategic Communications: Creative Strategies and Research Based Applications and Discovering Public Relations”. In addition to academic publications, Freberg has been interviewed for her expertise such as Adweek, The New York Times, The Drum, Newsweek, USA Today, The Next Web, MONEY, USA Today College, and Forbes.